Due to the uncertain legal situation in Germany, I have to label this article as advertising, even if I have not received any money for it.
It is the 3rd of July 2018 in Berlin. A tropical ambience leads the way to the e-Werk. The sun paints silhouettes of leaves on ground and stands. Excited murmurs splash from the entrance of the industrial building over the red carpet at the MBFW photo wall. It is Fashion Week in Berlin and one of the most successful designers in the German-speaking world presents her new summer collection. How will she be? The “Neon Noir” collection by Irene Luft? The rush is great. All seats are occupied to the top and in the standing room the spectators try to get a good view of the catwalk.
Neon Femme Fatale
The light is dimmed, the audience is silent. Tension is in the air and the movie begins. Irene Lufts interpretations of the “Neon Femme Fatale” float in the glaring spotlight over the white ground. Chiffon opens, jacquard and satin shine. Fragility and power emanate from the women who have air-dried in Irene.
Wrapped in classic-feminine cuts combined with modern materials. Woman wearing a leather breastplate to floral patterned chiffon, shorts to a queen’s red robe and colorful glasses mirrored sunglasses by Brille24. She courageously wears her war paint for everyday insanity. And the audience is banned.
Irene Luft has managed to fuse art with wearability into a whole. Her 20 looks can wear woman and at the same time you can feel the spirit of the “Neon Noir” movie of the 80s and 90s. Ten years ago, she founded her label and the audience honored Irene Luft with thunderous applause as she greeted her audience with a smile.